In what ways does your media product use, develop or challenge forms and conventions of real media products?
My group and I were influenced by a wide range of different music video's that caused us to come up with a lot of our own individual ideas. We started of by listing down all the ideas we came up with as a group and selected the ones we thought would work best for our video. Initially, there were a lot of elements we really wanted to include but eventually realised that we wouldn't be able to incorporate all of them, therefore, we had to get rid of many of our ideas, however, by doing this it allowed us to pinpoint what we really wanted to achieve - this led us to creating something we were all really proud of.
Which videos were we influenced by and why?
This video to 'Upper Clapton Dance' by Professor Green was influential to us because of the editing methods that are used throughout, more specifically, we liked the use of cuts from face too face. We really took a liking to this particular technique in fact, and most of the videos we looked at tended to use this technique, therefore, this was one of the things we chose to do similarly within our music video.
However, even though we included this similar aspect, we also slightly challenged this convention by adding our own twist to it. Even though we kept the shots of our faces in black and white like the original video, what we chose to do differently was the pace at which we see the images of peoples faces. Within our video, we made our shots very rapid and in time with the beat, much like the video to our original song choice 'Shot Yourself in the Foot Again' by Example.
In this video, we see this technique used during the chorus of the song, however, the shots of people's faces are not seen here, instead, there are various shots that illustrate whats going on in the story (0.40-0.50) for instance.
In addition, to our original song choice video, we also see this fast pace editing to the beat technique used in another video by Example called 'Kickstarts'. However, in the video to kickstarts, it uses the exact method we were looking to use. We see this from 0.30-0.42.
Another way in which we challenged the 'Upper Clapton Dance' video was that in our video we chose to do still shots of peoples faces instead of having them in motion. The reason we wanted to do this was because we wanted all the girl's faces that you see on screen to look sad/innocent and we thought that the best way in which to achieve this was to get them to stand still, starring directly into the camera with a blank look upon their faces. Personally, I believe this worked very well. Here are some screen shots of the girls faces that were in the video.
Carol Vernallis studied editing and camerawork closely in music videos. She observed that edits in music videos come much more frequently than in film, that many stand out as disjuncture and that the editing seems to have a rhythmic basis closely connected to the song. This observation that Vernallis made, is clearly reflected within our music video since we edited our video so that the 'faces' change exactly to the beat of the track. Therefore, we followed the conventions of her theory, and in my opinion, this was one of the most successful techniques we used throughout our video.
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| Carol Vernallis |
This video by B.o.B and Bruno Mars entitled 'Nothin on you' was another video that we found to be quite influential when it came to making decisions about how we wanted to do our changing faces effect since they use the style we liked,
except in this particular video, they've chosen to assemble the faces together with torn pieces of a variety of different faces, this is seen from 0.00-0.04.
More ideas that were used and developed from real media products:
Much like the video to 'Watch the Sun Come up' by Example, we also chose to use a panning shot of a girls legs as she walks away from the camera, this links strongly to Laura Mulvey's theory on representation of women and how they are dismembered in videos and sterio-typically seen as sexual objects in music videos. However, in our music video, the female character is wearing tights rather than exposing her bare legs - this is less alluring and sexually provocative than the original video which shows that we attempted to challenge the typical conventions of music videos.
In addition to the panning shot of the female character walking away from the camera, we also used a similar long shot of the main couple in the video walking away together whilst holding hands, this resembles what we see in the video to 'Watch the Sun Come Up'.
Influential Mise en scene
We got our influences for Mise en scene from a number of different music videos including one of the previous videos we looked at regarding editing techniques and shot types, this video was 'Nothing on You' by B.o.B and Bruno Mars. We liked the use of urban setting In this video and chose to incorporate a similar type of setting into our music video although we wanted to have graffiti in the background of our shots since it relates to our young audience and follows the bright and bold conventions of dubstep.
Moreover, our aim was to portray a casual look for our artist that resembled the look and style of the male artists we see in other current music videos, therefore, the clothing worn by the main artist is; an army jack, white printed T-shirt, red G-shock, chinos and a pair of red vans.
For our music video, I wore similar outfits and clothing to the artist above (Example). His individual style and clothing that he chooses to wear helped us in deciding what I myself would wear within our music video. Below are a few images of the outfits worn by our artist (myself).
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