Research: Carol Vernallis theory

Carol Vernallis studied editing and camerawork closely in music videos. She observed that edits in music video come much more frequently than in film, that many stand out as disjuncture and that the editing seems to have a rhytmic basis closely connected to the song.

The main points of her observations are:

• The usual rules of 'continuity' eiditing are broken in order to draw attention to what is on the screen 
• Edits may be really obvious to draw attention to themselves, such as wipes and special effects
• Jump cuts are often used
• A master shot is frequently used to give the video a structure
• The camera may move in time with the music

Examples of this are:

In this video many jump cuts our used to draw attention to what is going on screen.