The reasons he gives are these:
- pop videos are built around songs and do not follow tradition narrative structures( normality-problem-resolution)
- the pop video uses the singer both as narrator and as a character
- the singer often looks directly at the camera
He feels as if there are three type of relations between songs and videos.
- Illustration- where the video tells the story of the lyric "Pap don't preach" (Madonna). Dance is used to express feelings.
- Amplification: occurs when the videos introduce new meanings that do not contradict with the lyrics but add layers of meaning.
- Disjuncture: where there is little connection between the lyric and video.
Examples:
Illustration:
This is one example we looked at in class. Although it shows the singer both as a narrator and as a character, the lyrics also tell the story and what is going on in the video.
Amplification:
Disjuncture:
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