Monday 3 October 2011

Planning for music video: audience

Audience

"pop stars are, to some extent, symbolic vehicles with which young women understand themselves more fully, even if by doing so they partly shape their personalities to fit the stars' alleged preferences" (Paul Willis, 1990) 

- From this quote we can understand that Pop stars are forms of icons for different trends, and young women's relationships and perceptions of life. For example "Ugly by sugababes" 


The song above illustrates a positive attitude towards young women's insecurities. Amplification would be a term to describe what is going on in the video. The video is representative of struggles that young women face in everyday life. Artists in general present their perspective in a way which will appeal to people that deal with that particular situation.
We agree with the writer's viewpoint to a certain extent because not all artists present a positive attitude.

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