Tuesday 27 September 2011

Review your favorite previous student video

In class we looked at a couple music videos that were created by previous student's. We then filled out a chart and discussed what made it an effective music video as well as talking about whether or not it follows typical conventions. We were also told that particular year had a slightly different project in which they were not restricted 's.o produce a music video for a British artist or band.
 The student video that i liked the most was 'Who's world is this' by Nas. The audience for this type of music genre and video was quite youthful and young, those interested in rap and hiphop style of music. Generally it would be highly associated with young black males but it is also widely listened to be a variety of different people. The genre was also represent through the lyrics or the song as well as what the artist was wearing (Attire) this is important and one of the many important conventions of a music video so that you can portray things exactly how you want to. There is no narrative within the video but it however does illustrate part of the lyrics for example there is a part where it talks about gun crime then the singer does a hand gesture like a gun. This further reinforces the words of the lyrics.
There are great shots, transitions and the more iconic part of the music video was the fish eye lens which made the footage stand out even more. there were also lots of different locations and the lip sync was in time and looked very realistic. 
The representation was conventional and there was many young people saying 'this would is yours' reinforcing us as the next generation, there were good representation throughout and generally a very good music video

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