Social networking sites
Myspace- http://www.myspace.com/
Twitter- http://twitter.com/
Youtube- http://www.youtube.com/
Bebo - http://www.bebo.com/
Myspace is one of the few social networking sites that promotes artists (above image is a screen grab of myspace homepage). The homepage promotes a number of artists including 'Marcus Foster', 'Morning Parade' and other artists. Images are a direct link to the artist's videos, songs and personal pages.
Lily Allen is a famous example of artists that used the Myspace site to establish a fan base.
How and Why did Lily Allen use social networking sites to promote her single 'The Fear'?
- Lily Allen wasn’t exactly the epitome of a struggling musician before she joined MySpace in 2005 (she already had a lowly £25,000 record deal).
- 2005 she signed to Regal, an imprint of Parlophone, and, frustrated by the slow pace of the music industry, began to post demos on her MySpace page.
In addition, Lily allen's fan base was used as a form of promotion for her
- tour dates,
- music,
- merchandise
- Lyrics
- Links to other social networking sites (as shown above)
- Latest video's
- And personal blog on myspace
Creating Tie-ins between Social networkings sites and our artist:
- Facebook banner - direct navigation to itunes (Artist downloads)
- Competitions to win VIP tickets with artist/ band
- Games linking in with the album (i.e Lily Allen's game 'the fear')
- MSN messenger -Artists take over the site to promote themselves
- Paying to have advert before videos played on youtube
- 'Tweeting' new videos and album download links
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