Research for Music Video: Summary of state of music industry 2012

The guardian was a good source to find out information about the state of music industry 2012. The music industry is a very difficult industry to become noticed because there are so many talented artists that want to be recognised. Music is thriving, but the business is dying. Who can make it pay again?

The size of the music industry has halved and the hope that digital sales would rescue the industry where introduced. Despite all the hype about the digital revolution the music business as represented by the major labels is in serious financial trouble. Many sales went down by 7% n the UK and nearly in the USA which is known as the worlds largest music market in history.

New strategies and promotions alongside advert have been established by many artists to help them appeal to a bigger audience some even go as far as selling special editions that contain, Deluxe additional songs, more features, posters, free giveaways such as tickets or personalised sign copies. This may sometimes make it much more appealable to their an base in hope to gain more sales.

It has been a decade since been piracy and the arrival of itunes. Piracy has become a very big problem in the music industry people are now using fie converters, lime wire and social networking site to download music to their iphones, blackberry's, or Any other music associated device. This reflects the sales because people no longer buy CD's in stores such as HMV. With the invention of iTunes it means people don't have to buy the whole album and can pick and choose songs that they wish to buy.



Radioheads first album was sold via an honesty box approach where people could donate whatever they thought the album was worth, but was priced £6 for an open format MP3 download or £9 for a higher CD Quality WAV format file. This could be a new strategies to game more money especially over the Internet but then again some people are stingy so would probably pay as little as 20p just because it says 'donate' 


Many music videos in recent years have been filmed and shot like short mini films a prime example would be Lady Gaga- Telephone which has over 121 million views on Youtube. It lasts about 9minutes and during the music video there is a promotion for virgin mobile. As there are so many views Youtube benefit fro this as it generates revenues through the advertising. There are very explicit imagery's of women and anti social behaviour because of the idea of being looked up in a prison.