Andrew Goodwin discusses ‘Dancing in the Distraction Factory’. His main concepts are the way the music videos may be structured in order for the viewers to perceive the video in a particular way. He says that there are different narrative structures such as pop videos are built around songs, pop videos uses the singer as both the narrator and the character and thirdly the singer often looks directly at the camera, commonly big close up’s are used for this. Images throughout the video are usually repeated, this is known as repetition a good example of this type of music video is Outcast-Hey Ya where there were over 23 shots repeated from different angles.
The repetition of music videos can also appeal through listening to the song on the radio, watching the video on Youtube or TV and sometimes there may be advertising for films or TV tie-ins which make the song even more familiar to the listeners or viewers. All music videos have a form of closure where the song comes to an end. They only just last for at least three minutes but it must end and it is therefore sometimes reflected through the structure of the music.
Some videos are autonomous form the music they spring from. The visualisation of a song may go beyond the original meaning. Sometimes the video provides a visual pleasure that encourages repeated viewing which therefore promotes the music. Sometimes the videos might be promoting other commodities such as films There it can be said that there are three types of relations between songs and videos.
There are three types of relations between songs and videos ILLUSTRATION, AMPLIFICATION, DISJUNCURE
EXAMPLE OF ILLUSTRATION-Kelly Rowland 'stole' has a distinctive narrative throughout her music video and has people act out her lyrics this is known as where the video tells the story of the lyrics. Dance is often sometimes used to express the feelings or moods in the song.
EXAMPLE OF AMPLIFICATION- Katy Perry 'fireworks' is a good example of when in a music video it may occur that it introduced new meanings that do no contradict with the lyrics but add layers of meaning. For instance the acting in some parts of the song.
EXAMPLE OF DISJUNCTURE- Michael Jackson 'Man in the mirror' is an example of when there is little connection between the lyrics and the video or where the video contradicts the lyrics. This song is about self-realisation but the video is full of radical world events.
Some videos are autonomous form the music they spring from. The visualisation of a song may go beyond the original meaning. Sometimes the video provides a visual pleasure that encourages repeated viewing which therefore promotes the music. Sometimes the videos might be promoting other commodities such as films There it can be said that there are three types of relations between songs and videos.
There are three types of relations between songs and videos ILLUSTRATION, AMPLIFICATION, DISJUNCURE
EXAMPLE OF ILLUSTRATION-Kelly Rowland 'stole' has a distinctive narrative throughout her music video and has people act out her lyrics this is known as where the video tells the story of the lyrics. Dance is often sometimes used to express the feelings or moods in the song.
EXAMPLE OF AMPLIFICATION- Katy Perry 'fireworks' is a good example of when in a music video it may occur that it introduced new meanings that do no contradict with the lyrics but add layers of meaning. For instance the acting in some parts of the song.
EXAMPLE OF DISJUNCTURE- Michael Jackson 'Man in the mirror' is an example of when there is little connection between the lyrics and the video or where the video contradicts the lyrics. This song is about self-realisation but the video is full of radical world events.
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