A function of a music video is to entertain and keep the fans interested I the particular artists. As an up and coming artist in the 20 century you need to be known, recognized and attract a certain type of audience. Selling the album can be quite difficult to achieve because of internet downloads and piracy. Also to put across the genre of the song through the music video, so for example, if the genre is hip hop or r'n'b artists most commonly use fancy cars, money, attractive girls (male gaze) or on the other hand if the genre was rock, the video would include guitars and flashing lights, drums, microphone stands. It is important to know what type of audience will appeal to the song so that the video is appropriate. This makes the fans satisfied when they watch videos from the artists that they enjoy. A music video is another way to advertise the artist or band to their audience whether globally or niche. It is an easy way to get millions of views and lots of interesting feedback comments. For a successful music video one of the main functions for it will be promoting the artist or band in an attempt to get work, so it should be of a high quality.
What makes a good music video? (A quick recap and brainstorm of ideas)
- Rhythm editing
- Attractive artist
- Interesting location
- Choreography
- Fast edits
- Image song music should all match
- Tempo(fast, slow)
- Originality
- Repeated central image
- Attractive bodies
- Good message
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