Audience Reaction at the cinema for our music video

Three digipaks-related to my genre

Three magazine advertisements-related to my genre

I found the front cover of a RWD magazine that focuses on the Grime, Hip Hop, Dubstep, House  music. RWD magazine is short for Rewind Magazine the use of this abbreviation suggests that it appeals to young people. Lots of bright colours are used at the front so it is eye-catching the use of white, orange, green, yellow, black, turquoise and pink attracts the audience. The main image is of young people and the designs on there are young and funky which appeals to its target audience.

ideas for digipak

The type of bright colours i could use and the interlinked effect of all the colours which also look like smoke. Lots of people who listen to dubstep usually get 'high' and the the mood of the song can relate to this in some ways.

Party, outgoing images of artist with his mates, the use of alcohol in the womens hands refer back to previous blogs about the conventions of dubstep genres. Dancing, clubing and the music appealing to many different people.

Paint splashes, and colourful writing, the block capital writing also stands out and adds an 'edge' to the theme. The colours are bright and reinforce a 'lively' feel.

Importance and function of digipaks

  Digipaks act as an advertisement for the artist as well as attracting audiences and promoting the genre of music

Digipaks advertise the artist by showing what the artist looks like or what the style and music of the artist is like. Different aspects of the artist is shown and information of tour dates and gigs  websites, record labels etc can be found on the advertisement. Digipaks also protay aspects of the artists personality and allow them to be much more creative than  just designing an album. Digipaks can include thank you notes, posters, free giveaways and are much more detailed..

Research-Digipacks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.

An example:

Examining previous ancillary work

Digipak

STRENGTHS

Neutral colours adds to innocence

Close up of artists face

Happy smiling shots 

Nice use of font goes with theme

WEAKNESSES

Could include a thank you page

A bit dull, boring, plain

Brighter colours maybe

Advertisement

STRENGTHS

Use of continous font throughout digipak and ad

Website for artist is inclued

WEAKNESSES

Doesn't include the digipak on the ad

Boring, Plain

The picture is too big and takes up too much space

Digipak

STRENGTHS

Pattern of the swirly line throughout each side

Nice close up front cover shot

Smiling, happy

Picture connotes name of artist

WEAKNESSES

A bit too plain

Too many fonts

Hardly any designs on the disc and backside

Advertisement

STRENGTHS

More information about other artists on the CD

Pattern used again

Website included for fans to get more information

WEAKNESSES

Plain

A but more colour could have been added

Not well layed out and designed

Digipak

STRENGTHS

Colours-purple and white are bright and contrast well

Different effects used 

Pretty font

Different angles of the artist

Thank you note included

WEAKNESSES

Couldn't find any

Advertisement

STRENGTHS

Colourful bright and eyecatching

Includes the cover of the digipak

Purple and black background

WEAKNESSES

Really good cannot find any negative comments

Digipak mock-up

Idea basis!